We Have Everything You Need ?

I was searching for premium quality bed linen for my home and was surprised to find very few Indian brands offering products that met my expectations. The choices were limited—not just in design, but also in fabric feel, value for money, and overall quality. Most importantly, I couldn’t find a brand that offered real solutions—like bed sheets that matched quilts, or coordinated sets. Frustrated, I ended up making my own sheets and quilts at our factory in Indian sizes. That experience opened my eyes to a significant gap in the Indian market for premium, solution-oriented bed linens that align with global standards in both quality and design. I didn’t want to be just another bedsheet seller—I wanted to be a solution provider. And that’s how Swaas was born. Swaas, which means 'breath' in many Indian languages, reflects my belief that a good night’s sleep is as vital as our breath. Built on strong values—Subtle simplicity, Women-centric focus, Aesthetic appeal, Affordable luxury, and Sustainability—Swaas is a brand that embodies care, comfort, and consciousness. Our linens are thoughtfully designed in-house for a minimal yet elegant look, and are made using premium cotton and plant-based fibres like Tencel, Bamboo, Linen, and Hemp. We avoid synthetic materials like polyester, making our products truly skin-friendly. But Swaas is more than just a product—it's a purpose. As a strong advocate of women’s empowerment, I’m proud that all our bed and bath linens are manufactured exclusively by women. On the environmental front, we use organic-certified dyes and follow zero liquid discharge practices at our dyeing facility, recycling and reusing up to 96% of water. This ensures our products are not only high quality but also eco-friendly and sustainable. At Swaas, we care deeply for both people and the planet, making it a brand that enhances your quality of life. In today’s world, sustainability is not a luxury—it’s a necessity. Without a present grounded in responsible practices, the future will be nothing more than a faint echo of what it could have been."

Dr. Sudha Anand
Director Swaas Enterprises Private Limited