About Us New
What inspired Dr Sudha to launch "Swaas" ?
In Dr Sudha’s words:
" I was tired of searching for high-quality premium bed linen in India. Every time I looked, the options fell short. From limited designs to scratchy fabrics and mismatched sets none offered any real solutions. I was always disappointed as to why was it so hard to find well-coordinated, luxurious sheets that matched quilts and fit Indian beds?Frustrated, I decided to make my own bed linen at our factory. I created the kind of bed linen I wanted; soft, elegant, and thoughtfully designed. That’s when I realized that India needed a brand that offered more than just bedsheets. It needed a sleep solution!
That’s how Swaas came to life. The name itself means "breath," in many Indian Languages. Just like breathing, I feel that a good night’s sleep is as essential.
At Swaas, we believe in:
S
Subtle
simplicity
W
Women
centric
A
Aesthetically
pleasing
A
Affordable
luxury
S
Sustainable and
skin friendly
I didn’t want Swaas to be just another bed linen brand. Swaas is a purpose—a commitment to comfort and to our planet as well, because in today’s world, sustainability isn’t a luxury, it is the only way forward.
I urge you to explore the bed linen collection at Swaas today and experience sleep that’s as pure as your breath"
Dr. Sudha Anand